These were all marginally good marketing ideas. Unfortunately we spent a lot of time chasing them. The one thing we learned over 5 years is that nothing works better than just improving your product…If we had taken all the effort we put into these crazy schemes and put it into moving our software development schedule ahead by the equivalent amount, it would have paid off much more.
Read the whole thing; it’s fabulous.
Cause I’d rather be ahead of the times and be called an original thinker than be wrong and called a nut case.
I want to have fun and come home with a smile and a hug for my wife and kids instead of trudging through the door burdened with stress induced by boredom and corporate ineptitude.
Tell me a compelling story. This applies to weblogs, corporate sites, fan sites, any site. I’m visiting you to learn something, even if it’s just a good story about something you’re selling or the day you had. Good stories inspire conversations, and markets are built on those.
If it was one voice, unedited, not determined by group-think — then it was a blog, no matter what form it took. If it was the result of group-think, with lots of ass-covering and offense avoiding, then it’s not.
Cameron lives in Bellingham, WA with his wife Betsy, sons Sean & Caleb, and Sam, the family dog.