Links for December 2006
Richard Stacy, on brand social media
…just having a corporate blog, a MySpace page, a podcast, posting stuff on YouTube does not, of itself, make you a socialised brand…
It’s no longer just enough for people to believe that your product does what it says on the label. They want to believe in you and what you do. And they’ll go elsewhere if they don’t.
Geek Marketing 101
Successful technology marketing must translate the creations of the uncommunicative into the needs of the untechnical. Spin is not good marketing. Lucid two-way communication is.
Pamela Slim, on work
You often claim to not know what you want to do, but in fact censor yourself from what you know you want for fear of appearing ridiculous.
Joel Spolsky, on workplace frills
When you are the founder of a company, you want to skimp on frills; they seem like a waste of money to you. That’s fine. But don’t think that candidates interviewing at your company will have the same emotional attachment; they won’t. They are looking for a nice place to work.